Search Engine Optimisation

SEO is constantly changing as Google, and the other search engines, change their algorithms as to how they rank the website pages that they index. Long gone are the dark days of stuffing keywords all over your website to falsify the relevance of the web pages.

Nowadays it’s about making your website as focused and clear as possible on the subject for which you want to be found in the search engines for. For example, if you want to be found in the search engines for the term “Large Water Cans”, then it is important that your website, and the specific web page, is clearly focused on “Large Water Cans”.

Choosing the right keywords  to optimise for is important. They need to be relevant, ideally with a low level of competition (from other websites), whilst having a high level of monthly searches. In fact the most important part of that last sentence is the relevancy of the keyword.

It’s often good to focus on long tail keywords (long tail keywords are search phrases that people enter into Google when searching for something. E.g. a long tail keyword for the large water cans could be “green large water cans in Hampshire”) as well, as the users using these longer phrases are often a lot further down their search journey, so are possibly easier to convert to customers.